Advanced digital marketing technology is fueling growth for businesses across all industries, with more and more companies strategically enhancing their online presence to better serve current customers and attract new ones. In this program, students will learn content marketing strategies to generate website traffic and engage visitors. Alongside exploring the various applications of AI in marketing and advertising, key topics will include online advertising, social media, community outreach, and network building.
Our Digital Marketing & Outreach Certificate offers standalone courses that teach practical skills you can use immediately. Choose one or more courses that fit your learning needs.
Business Programs – 25% Off May Sale
Valid May 1, 2026 – June 1, 2026
Some restrictions apply. Offer valid only during sale dates. Not all courses apply. **Only one discount can be applied per course.**
Social Media Marketing Strategy course for business professionals, including social media managers, digital marketing specialists, content strategists, brand managers, and small business owners to develop successful plan using social media platforms.
Once you have enrolled in your course, to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.
This course provides direction in developing marketing strategy research and developing partnerships to gain an edge in the global market.
Once you have enrolled in your course; to access the course Welcome Letter, which includes directions on how to access the New Student Orientation and your online course.
This marketing course focuses on building online relationships and how to communicate with that community.
This course provides an introductory overview of Artificial Intelligence (AI), exploring its history, concepts, and applications.
This course will demystify AI and provide practical hands-on experience that will allow participants to critically evaluate AI-generated outputs; and then be empowered to leverage AI to brainstorm, test, and enhance creative strategies with confidence.
This course offers a comprehensive and engaging introduction to the world of generative AI, its foundational technologies, and its wide-ranging applications, with a focus on understanding how AI “voices”鈥攕uch as chatbots, virtual assistants, and text generators鈥攁re built, trained, and used across industries.
This course equips you with foundational knowledge and practical skills needed to begin implementing and managing generative AI responsibly in organizational settings.
This course explores how AI is transforming the world of music. In this course, you’ll explore how generative AI can help compose music, write song lyrics, and even clone your voice to cover songs.
Explore the emerging role of generative AI in music and vocals. This course introduces what AI can do in composing music, working with vocals, enhancing audio quality, and cloning voices.
This course will provide foundation on the creative challenges and methods to adapt generative AI content. You will practice constructing prompts to produce visual media, and the art and skill of writing prompts more effectively.
Our online digital marketing courses offer a convenient, yet rigorous style of learning that allows you to structure your education to fit your schedule while keeping you on pace toward achieving your goals.
Our online self-paced courses are designed to provide flexibility and autonomy for learners. Unlike traditional classroom methods, which require attendance at scheduled times, self-paced courses allow you to progress through the material at your own speed within a six-month period from the time of enrollment. Your instructor will provide feedback via written responses on your assignments and exams. Grades are based on completed projects, assignments and exams.
Key differences from traditional classroom methods:
Structure of Online Self-Paced Courses:
The content is divided into learning modules, each covering one or more topics. Within each module, you can expect the following components:
Typically, there is a final project, paper, or exam due in the last module that synthesizes all the topics covered throughout the course. The design of the learning modules follows a consistent rhythm to help you manage your time effectively. Grades will be available within two weeks of final submission, transcripts will be automatically mailed out following grades being posted and approved. Please allow 3-4 weeks from when final grades are posted to receive a transcript.
Students who participate in the Digital Marketing & Outreach Certificate will have the ability to:
Students who have enhanced their career through PCE
Courses are offered in flexible and convenient formats
Students agree courses furthered their careers
Recommend 亚色影库’s PCE to a friend or colleague (NPS average is 53% across the education sector)
The 亚色影库 PCE Digital Marketing Certificate is designed for anyone who wants to learn the essential digital tools needed to increase brand awareness, sales, and online customer engagement through digital content creation. We welcome any professional that wants to improve their digital marketing skills, from industry veterans to beginner digital marketers ready to start their careers.
Whether you plan to apply your digital marketing and outreach skills to your own business or leverage them to advance your career, the strategies taught in our courses are highly effective for virtually all industries.
Compared to traditional advertising methods – such as print, television, radio, and direct mail – digital marketing offers distinct advantages:
These online digital marketing courses were created in collaboration with leading subject matter experts. Every professional development course offered by the 亚色影库鈥檚 Division of Professional & Continuing Education is taught by faculty that possess a depth and breadth of academic and real-world professional experience.
Alan Bush has 14+ years’ experience in Internet Marketing business. He is the VP of SEO Strategy for Ignite Visibility. Alan has also taught SEO & Marketing and Web Analytics for UCSD. He has co-hosted two internationally known Internet marketing podcasts (WinTheWeb & OwningYourOwn). He has contributed to hundreds of digital marketing campaigns for small, medium and enterprise Fortune 500 companies, including G4TV, No Fear, Nixon Watches, Sony, Target, Links of London, Energy Muse, Musician’s Institute, Walking On A Cloud and many more.
As more and more consumers move to do business online, companies are spending billions on digital advertising to connect with them.
That鈥檚 why demand is so high for skilled digital marketers. A quick search for will reveal tens of thousands of listings for positions at well-known employers across all sectors.
In addition, the rising demand for digital marketers has resulted in highly competitive salaries. The which categorizes digital marketers under its general umbrella of advertising, promotions, and marketing managers, reports median pay of $156,580 per year.
Industry Insights
Projected job growth
Of marketers use social media
Projected U.S. annual social commerce sales per buyer
Career Opportunities
Prospective students can request to be placed on a waitlist. Should a space open up in a course, those on the waitlist will be notified. We encourage you to register early for courses.
Independent Study Self-Paced courses 鈥� 亚色影库 allows 9 months from the date of registration to complete an independent study formatted course and submit all completed course work for evaluation.
Online Self-Paced courses 鈥� 亚色影库 allows 6 months from the date of registration to complete an online self-paced formatted course and submit all assignments for evaluation within this period
If you need additional time and would like to make an extension request, contact us prior to your upcoming deadline at [email protected] or call between 8:30AM 鈥� 5:00PM (PST), M-F, at (619)260-4585 or toll free at (888)321-6658 for a one-time extension. If an extension is granted, it is final.
Classroom, Online Fixed-Date, and Credit Validation formatted courses do not allow for any additional time to complete assignments.
An Incomplete (INC) grade grade is available in some circumstances. The instructor makes the final determination of acceptance of assigning an incomplete grade based on the level of work already completed and the amount of assignments remaining.
To receive an ‘INC’ grade, students must complete a Petition for Incomplete and forward it to PCE. PCE will then forward the Petition to the instructor for approval. If coursework is not completed in the agreed extension period, a final grade is assigned, all ‘INC’ grades convert to ‘F’ grades or ‘NG’ (No Grade).
Click here for complete details regarding our refund, drop and transfer policies
A payment confirmation is automatically sent via email once you have registered and paid for a course through the website, please save these receipts for tax purposes. In addition, you can access receipts in your Student Account, Account History.
The credit earned is considered Graduate Level Extension Credit, in semester hours (1 semester hour= 15 contact hours). The credit earned is usually used for salary advancement, credential renewing and/or recertification. Graduate Level Extension credit is not usually transferable towards a degree. Prior district approval is highly recommended and the responsibility of the student if using the units towards salary advancement, credential renewing and/or recertification.
Most of our courses do not count toward a degree, unless otherwise stated on the course website page. While credit earned for our courses may be accepted by some universities as applicable towards a degree it is ultimately the decision of the institution you plan to transfer the credit to. It is highly recommended and the responsibility of the student to confirm the transferability with the other institution
The Professional and Continuing Education program nurtures key partnerships on the local, national, and international level. The goal is to better serve working professionals who seek to enhance or build their careers and help achieve their highest value and potential. Contact us today to learn more.
High-quality, career-building courses to choose from
In-depth, innovative, and relevant topics
Career advancing certificates
Master the art of digital marketing by building a solid foundation with our free eBook,聽Digital Marketing Playbook for New & Non-Marketing Professionals.
Sharpen your project management skills and deepen your understanding of essential strategies and methodologies; earn your Project Management Certificate from 亚色影库.
This online Data Analytics and Visualization Certificate offers students career-building data analytics skills training and 亚色影库 certification in this fast-growing field.